Twitter has once again expanded access to its analytics data, today introducing the ability to view your “tweet activity” on mobile. In the latest version of Twitter’s iOS application, a new feature allows users to tap on a “View Analytics Details” option from any tweet’s detail page in order to see data related to that post, including total impressions, engagements and more.
The change is yet another example of Twitter making its analytics data more broadly accessible to its user base, having previously opened up its analytics dashboard to the public earlier this year.
The addition of the new iOS feature was initially spotted by The Next Web, which caught a tweet about it from Twitter front end engineer Ian Chan. The company, however, did not bother to announce the feature officially via its company blog or main Twitter account (at least, not at the time of publication).
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